SUSTAINABLE BUSINESS A SINE QUA NON FOR CONFLICT MANAGEMENT IN SOUTH – EAST NIGERIA

Abstract

This study identified ways sustainable business will serve as an indispensible condition for conflict management in South East Nigeria. Two research questions guided the study while two null hypotheses were tested at P ≤ 0.05 level of significance. Survey research design was adopted for the study. The population for the study consists of all the business educators in public universities in South East Nigeria. The instrument for data collection was a structured 19-item questionnaire titled: Sustainable Business for Conflict Management Questionnaire (SBCMQ). The reliability of the instrument was ascertained using Cronbach Alpha reliability method. The data collected were analyzed using mean and standard deviation for answering the research questions while t-test was used for testing the null hypotheses. Result obtained indicated that sustainable business will management conflict through employment generation, increase productivity among nations, increase business ability to comply with regulations, attraction of employees and investors across nations. The study among others recommended that there should be inter- state business bilateral relationships, inter community joint venture relationship so as to manage conflict in these states.