EFFECT OF CROSS-CULTURAL MANAGEMENT DIMENSIONS ON PERFORMANCE OF MANUFACTURING FIRMS IN THE SOUTH-EAST, NIGERIA: A STUDY OF EMENITE MANUFACTURING COMPANY LTD

Abstract

In recent times, the issue of cross cultural management has taken the centre stage both in the areas of research and practice. As a result of the globalization of business operations, with its attendant culturally diverse workforce, there is the need to pay attention to the roles and impact of cross-cultural aspect of management in organizations. The target of this research is to examine the effect of cross cultural management dimensions on performance of manufacturing firms in the south-east,Nigeria (A case study of Emenite Manufacturing company Ltd,Enugu). The study adopted the survey research method. The population was 42 employees of the firm which also served as the sample size. In this work., primary data was collected through questionnaires from 42 workers . The regression and correlation analysis were used to test the hypothesis. The cross cultural management dimension has a positive effect on performance of Emenite Manufacturing company Ltd.,Enugu. Similarly, power distance, uncertainty avoidance, individualism and collectivism, masculinity and femininity also have a positive significant effect on performance of Emenite Manufacturing company Ltd,Enugu.. It was recommended that management of Emenite Manufacturing company Ltd should establish structures in their organization that will encourage equitable application of cross-cultural management dimensions as this has significant effect on the organizational performance.