INNOVATIVE STRATEGIES: PANACEA FOR BUSINESS EDUCATION GROWTH AND DEVELOPMENT

Abstract

This study determined innovative strategies as a panacea for business education growth and development in Enugu State, Nigeria. Two research questions guided the study, while two null hypotheses were formulated to guide the study. Descriptive survey research design was adopted for the study. The population for the study consists of 31 business education lecturers and instructors in public universities in Enugu State, Nigeria. The instrument for data collection was the researchers’ developed questionnaire that was face validated by three experts. The questionnaire had 12-item statements titled: Innovative Strategies: Panacea for Business Education Growth and Development Enugu State, Nigeria Questionnaire (ISPBEGDQ). The reliability was ascertained using Cronbach Alpha reliability method, with an overall coefficient of .87. Data collected from the respondents were analyzed using mean to answer the research questions and the t-test statistic to test the null hypotheses at p≤ 0.05 level of significance. Findings revealed that innovative strategies in business education will, among other things, help in the growth and development of the programme in Enugu State, Nigeria. The study recommended that business educators in Enugu State should be trained and re- trained on the use and application of innovative strategies and techniques so as to be abreast of the trend. There is need to provide innovative strategies platforms and equipment that will aid the teaching and learning in business education. Also, orientation on the need to promote innovative strategies among business educators and stakeholders should be encouraged for efficient and effective service delivery.