AFRICAN ENTERTAINMENT INDUSTRY IN SEARCH OF AFRICAN VALUES AND AFRICAN ETHICS

Abstract

Formally, the entertainment industries are known for adding values and morals to the lifestyle of people, but today the entertainment industries are now a threat to the culture, ethics, and belief of the Africans because of the higher rate of corruptions which came into the society as a result of the things people read, listen or watch all the time. Unfortunately, the entertainment industry is widely followed by the youth. Using the method of critical analysis, the researcher finds out that a lot of Africans devote much interest in sponsoring the immorality that is been practice in the entertainment industry than supporting the education of the youths. Therefore, the researcher recommended that Africans should learn how to give attentions to what concerns the betterment of education rather than wasting their resources on what damages our values and ethics, and causes higher rate of immorality among Africans.