BUILDING A UNIVERSITY BRAND WITH MARKETING PUBLIC RELATIONS (MPR)

  • Okoh Samuel Ejime
Keywords: Marketing Public Relations, Public Relations, Marketing Communication, Corporate Social Responsibility CSR

Abstract

University as an institution of higher learning can be nurtured into a powerful brand with different Integrated Marketing Communication Tools and this can be strategically done over the years by deliberately putting in place a plan that should be executed in phases. Public Relations is one of the important tools of Integrated Marketing Communication and from it, the concept of ‘’Marketing Public Relations’’ [ MPR ] was developed. MPR is a promotional idea that give quality and positive communication support to a product as well as an organisation, and what makes MPR unique, is that it can give this publicity support and push to a brand without any help from advertising. This paper was carried out by consulting articles, books, and works of scholars in different areas of Integrated Marketing Communication.

Published
2022-04-04
Section
Articles