ASSESSING STRATEGIC PARTNERSHIP OF THE NIGERIAN MUSEUMS, TOURISM AND HOSPITALITY SECTOR TOWARDS SUSTAINABLE ECONOMIC GAINS

Abstract

The museum is a foremost tourist establishment and a promising asset for the revival of a distressed economy if strategically harnessed and especially in the emerging new world order occasioned by the Covid '19 pandemic and its entire attendant economic crisis. The undisputable fact that tourism is mostly targeted at immigrants placed the hospitality industry in a logical position to co-service the museums for recognition, promotion, information and optimal patronage. Nigeria is the second most populated country in Africa and eighth in the world and this is well replicated in the number of immigrants, whereas the country's tourism industry lacks the commensurate attention and opportunity patronage. It is hitherto observed that there is outright lack of creative exploitation of this lucrative industry with all its established units like resort centres, game centres, galleries, cultural centres, monuments, exhibitions and above all the museums. This study suggests ways and strategic promotional plans upon which the hospitality industry could partner with the museums and tourism industry to attain the desired income generation, economic stability, foreign reserves and resultant currency boost at such moment that matters most. This study identifies and suggests strategic approaches on collaborative operations towards the maximization of these economic potentials. This research suggests a strategic and creative branding pattern that will be identified with name and logo. The study uses both primary