MANAGING CRISIS IN BUSINESS THROUGH THE MEDIA APPROACH

Abstract

This paper discusses the centrality of media approach to effective management of crisis in business organizations. A descriptive survey was carried out to explain the relationships existing between the media and the business organizations. It also stresses on how mass media aims at helping business managers and their subordinates in business operations. The paper employs developmental theory and agender setting theory which literally give the media audience in business a list of things that they must consider or act upon two ways by framing the messages to tell the people on how to think about an issue through slant it is given. By building agenda, the media plays up news worthy issue to arouse public attention and action. The media can be used as an effective instrument to managing crisis in modern business originations.