PRAGMATIC CONVERSATIONAL IMPLICATURE: A STUDY OF LANGUAGE USE OF SOCIAL MEDIA AND USERS

Résumé

In every utterance uttered or words written there is this tendency of meanings laying underneath the real surface of the words used. Conversational Implicature incorporates that what is meant often goes beyond what is said and this additional meaning is inferred and predictable. What was said is not actually the problem but the unravelling the intended meaning by the hearer is the greatest challenge. To avoid misconception from both parties: the speaker and the hearer need to come to the terms and understand each other’s language during the communication. The work used the theory of conversational implicature with the idea of an attempt to clarify the intuitive difference between what is expressed literally in a sentence and what is merely suggested or hinted at by an utterance of the same string of words during chats. The data of this work were guided by purposive sample technique and the research was based on texts of the writer or the speaker as he or she originates, forwards, receives and comments on them in chats from Facebook and WhatsApp conversations. It was observed that users of these social media sometimes do not know what actually is going on during the interactions especially the intended meanings behind those posts, they are commenting on. People make choice in doing things with words in this area. Social media are always and ever friendly to the users especially when certain norms peculiar to the conversation are well followed.