TOURISM AND HOSPITALITY DEVELOPMENT: A PANACEA FOR EFFECTIVE IMAGE LAUNDERING AND IMPROVED ECONOMIC GAINS IN KADUNA STATE

Abstract

This paper explores tourism and hospitality as viable means of laundering the image of and improving economic gains in Kaduna State. The purpose is to nudge government and other stakeholders to focus on ubiquitous tourist sites in the state and by doing so, make policies and efforts towards building such sites and making them attractive to leisure seekers. This is because Kaduna state is, no doubt, endowed with colourful cultural and numerous natural resources most of which, if well harnessed, can offer a leeway for revenue generation. The advantage of this, the paper submits, would afford the state the needed resources to build infrastructure, fund advertisement, and among other things, engage its indigenes in more lucrative activities. With these, the state would curb the surging impact of unemployment and curb the increasing rate of insecurity in the state.